Aveda salons come with a certain guarantee – the products being used are ethical, natural, and eco-friendly. Aveda is Leaping Bunny approved, which is a sign in the industry for top-tier ethical product sourcing. This award shows that their products are 100% vegan and have removed all animal products and byproducts from their formulas. Even common ingredients like beeswax, honey, and many more. They rely on high-performing alternatives to create the most natural product.
The Leaping Bunny Foundation promises “the most coveted and rigorous cruelty-free beauty certification available. It is attained through Cruelty-Free International, the leading organization to end animal experimentation on a global scale.” With this promise, you can guarantee the quality of the products and that they are now and forever cruelty-free.
The promise that comes with Aveda’s commitment to sustainability starts with the ingredients. Aveda is known for its commitment to using naturally derived ingredients for your hair, ensuring that the health of your hair is a priority of every treatment and service. With their Leaping Bunny certification, they promise “the most coveted and rigorous cruelty-free beauty certification available. It is attained through Cruelty-Free International, the leading organization to end animal experimentation on a global scale”.
The company also utilizes sustainability at every stage, from responsibly sourcing ingredients and using eco-friendly packaging for all their products.
“The Art and Science of Pure Flower and Plant Essences” rings true for Aveda salons – their products are ethically made and sourced AND better for your hair. According to saloncabelo.co.uk, “The Aveda hair care products in our salons harness the power of nature. They’re made from minerals and other ingredients drawn from natural sources. They contain no artificial chemicals, colors or scents, but are still so powerful to be called prescriptions.” If there were ever a reason to trust the Aveda name, it’s for the sake and health of your hair.
A pioneer in green manufacturing, Aveda has produced its products using 100% wind power since 2007. Their primary facility is in Blaine, MN, and since then, they have expanded their efforts by incorporating solar power at every turn. This type of sustainability and manufacturing reduces their carbon footprint drastically, making their energy use as small as possible, especially compared to other beauty brands that don’t use wind and solar power, rely on single-use plastics, and more. For Aveda, sustainability is not just about the vegan ingredients inside the bottle, but how the entire product is made, taking care every step of the way.
Aveda’s mission to sustainability is so deep-rooted that it goes beyond just their brand. They vow to protect and help keep water clean by running Earth Month campaigns, raising millions of dollars for charity and other non-profits. By partnering with these organizations, they can help bring access to safe drinking water to communities far and wide. These efforts also help bring sanitation and hygiene to communities in need. Their activism turns purchasing a product at a salon into a way to help create meaningful change around the world.
Along with the natural ingredients in their products, Aveda didn’t stop there in their journey to sustainability. Plastic and disposable, one-time-use products are a hot topic in the beauty community, sparking debate over the ethics and consumption of single-use beauty products. Aveda is committed to environmental leadership and responsibility by creating their products with suppliers that are “held to social, ethical and environmental metrics,” according to their website, and these suppliers are sourced by Aveda, promising they come from “meaningful, on-the-ground programs that protect and enhance their environmental and social ecosystems.”
They also boast minimal packaging with maximal recycling possibilities.
At the heart of their mission, Aveda believes in holistic wellness and beauty. Inspired by Ayurvedic traditions, the brand creates an experience in its products that heals and nurtures both body and mind. From the vegan ingredients to the sustainable packing, you know you are getting a quality product. And your money and time aren’t wasted, each time you purchase a service or product, you are directly contributing to clean water funding and natural and eco-friendly practices that keep Aveda as a top brand in the eyes of the community. Aveda encourages self-care, promoting your well-being. It’s more than just products and treatments; it’s an experience that feels good on every level.
