The XEX Blog

Pucker Up!

February 13, 2018 · Posted in: Beauty, Blog, Inspiration

Your Valentine’s guide for perfect lips

Valentine’s Day is around the corner and whether you have a date in mind or you’re treating yourself to some love this year, it’s never a bad time to perfect your pout. Cracked lips and smeary lipstick no more. It’s time to start learning about how to get your most kissable lips ever (even if you’re just admiring how awesome you are in the mirror).


The first step to soft lips is exfoliation. How often you exfoliate depends on your daily habits. Liquid Lipsticks are notoriously drying while some brands of stick lipsticks have extra moisturizing power. If you’re one to rock liquid lips every day, you may want to think about adding exfoliating to your daily routine; However, if you’re a few times a week kind of person, then every other to every three days should be plenty. It all depends on your lips’ needs and how dry they get during the year.

There are several ways you can exfoliate the dry skin away. A popular way is to use a sugar scrub. You can pick one up at any store that sells beauty care products (your salon may differ on what their brand has to offer). You can also concoct your own exfoliator by using coconut or olive oil and sugar. For a more immediate solution, use a wet tooth brush and gently scrub your lips to achieve the same results (without the yummy flavor).

Moisturize Constantly

When it comes to keeping your lips smooth, moisture is key. We tend to forget to take our lip balm with us or even use it, but getting into a good habit of moisturizing multiple times a day will help keep cracks away. It’s important to get a good lip balm that won’t wear down in a couple of minutes. Aveda’s Lip Saver is a good, thicker moisturizer designed to deeply penetrate your lips and keep them hydrated even against the cold wind. You should always have three lip moisturizers on hand: One for home, one for your bag and one for the office. This way, you have no excuse to not apply.

Outline before you Color in

Now the fun part: wearing lipstick. Before you begin to apply your lipstick, you should use a lip liner the same or slightly darker than the lipstick you’ll be wearing. For ultimate staying power, line your lips and then fill them in with a liner. Lip liners help create a base for your lipstick, keeping it in place and helping it last a lot longer in between reapplication. You can also play around with tones underneath different lipsticks to change the shade or create a different appearance (like red liner under pink lipstick).

Choose your Lipstick, and Master it

There are many different types of lip products to choose from. Lip glosses can add color, but will still leave some translucency to your lips, so a good liner is a must for a solid look. These will help keep moisture in your lips, but you will need to apply it more often. A stick lipstick is your traditional type of lipstick. These can range from matte to glossy and contain more pigmentation than glosses. Even though the applications are usually after eating and drinking, these will still wear down throughout the day. Stick Lipsticks will hold some moisture to them, but run the risk of smearing or feathering. Liquid Lipsticks will give you the most staying power. These work well for date nights since they tend to last through eating and drinking for the most part. Some liquid lipsticks are metallic, but most of them are matte finished. When applied, liquid lipsticks go on wet and then dry leaving your lips feeling a little dehydrated. It’s especially important to exfoliate and moisturize before you wear these lipsticks to prevent your lips from looking too caked.

Don’t be afraid to doll up even if you’re just treating yourself this year for Valentine’s Day. Your lips are the outline to your smile so they should be taken care of to finish off a radiant appearance. Have fun with the colors and choices you choose, there’s a million different options. Don’t forget to put your best pout forward and smile.

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To our XEX family:

With COVID-19 devastating small businesses in Illinois and around the globe, XEX is no exception. In order to protect our community, we've made the difficult decision to temporarily close our doors as of Friday, March 20th, 2020. We hope to reopen on April 6th, 2020, though that date is tentative.  We will keep you updated with any changes that might affect our return date.

While the decision to temporarily close our doors is heartbreaking and difficult, we know that it's the right thing to do for our community. In doing what we know to be socially responsible, our hearts go out to our staff and the entire service industry.

We are a unique industry in that we don't receive a paycheck when we don't work. Our staff is definitely feeling the weight of their financial commitments, as the length of this crisis remains uncertain.

In an effort to help our staff as best we can, we’re offering our gift cards online and distributing half of all proceeds to our staff so that they can cover some of their expenses during this immensely difficult time. We’d be so grateful if you participated by purchasing a gift card in any denomination from our website here.

David will still be answering the phone (312-372-9211) and booking future appointments, as well as helping facilitate orders for gift certificates.  Please don't hesitate to reach out, as he'd love to hear from you.

We are closely following the guidance of global health experts at the World Health Organization (WHO) and U.S. Centers for Disease Control (CDC) on preventing the spread of the COVID-19 virus. We are following the advice of Mayor Lightfoot and Governor Pritzker in their recommendations to ensure the health and safety of our stylists, our clients and our community.  

Prior to the plea for social distancing, we allowed our staff to remain home without having it impact their sick leave if they were in any way uncomfortable with going out and being in the salon. We are so proud of our team, who inspire us to work as hard as we can to remain hopeful and to look forward to the future when we will emerge stronger than ever.

Thank you in advance for your kindness and love.  We value you and appreciate you.  It's during these stressful and uncertain times that we realize all the things we've taken for granted and will miss during this difficult time.  We will miss greeting you after a long day, shaking your hand, giving you a hug, hearing about the kids, etc.  The list goes on and on.  We will look forward to seeing you all again soon and we'll have so much to celebrate.

Thinking of you and looking forward to seeing you soon.
XEX Salon